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Experiential marketing creates a memory of a marijuana brand

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Whether it's a cannabis-focused arts and music festival, a "garden party" or a tour that guides visitors from cultivation all the way to the sales floor, experts say that creating memories that stick with customers is among the most effective ways to build brand loyalty. In an industry constrained by regulations that limit cannabis advertising, experiential marketing, also known as engagement marketing, is taking hold. Experiential marketing engages customers through a hands-on experience that...

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